The Fresh department accounts for a major part of Robinsons Supermarket. True to the group's commitment to continuously provide the freshest, healthiest and better choices on fresh food products, the supermarket has tirelessly expanded its fresh selection through the years.
"We want to empower our customers to make healthier and better choices on products. Not only do we offer an extensive array of fresh products available in the store, but we also provide our consumers a guarantee of their quality from the source to our stores," said Jody Gadia, General Manager of Robinsons Supermarket.
Robinsons Supermarket is proud to feature and sell Good Agricultural Practices (GAP)-certified vegetables. These are produce that have less chemicals and pesticide use that prevent on-farm microbial contamination.
"Besides looking at the product's health benefits, looking for the GAP logo on produce is a stamp of approval that customers can look for. It says that the product is from a qualified source or farmer that practices sound environmental practices," says Lyn de Jesus, AVP of Fresh.
Among the components that are being assessed during certification are the following: farm location, structure, environment (soil and water), maintenance (hygiene and cleanliness), practices (pesticide and fertilizer applications, pest and disease management and post harvest handling) and management (farm records, traceability and staff training). Accreditation is a tedious process which makes the certification even more significant.
Customers can look for GAP-certified signage at 20 Robinsons Supermarket branches. Currently, there are two brands carrying the GAP certification: Sweet Bee of Dizon Farms and Golden Sprouts Marketing. Among the vegetables that are GAP-certified are: tomatoes, capsicums, arugula, okra, eggplant, ampalaya, potato, lettuce and cucumber.
There are also fruits and vegetables that have been farmed with no chemicals. These products come with the sign, "Naturally Grown" for organic produce in Robinsons Supermarket.
Hydroponic is the process of growing plants in water using nutrient solutions. No soil is required. Sourced from Ateretpaz since June 1, these are available in 3 Robinsons Supermarket branches: BF Paranaque, Eastwood, and Nuvali, Sta. Rosa. It is also available in 2 of 3 Robinsons Selections stores in Mckinley and Forbes Eight. Among the hydroponic vegetables available at the stores are: tomatoes, bell peppers and eggplants. More stores are also being eyed to include this selection.
Supporting Local Farms : Love Local
Robinsons Supermarket also helps promote inclusive business by purchasing select produce from local farmers. For instance, the group has already bought a total of 6,250 kilos of red onions from local farmers of Nueva Ecija. They also source all kinds of lowland vegetables and highland vegetables directly from farmers across different provinces, as well as local fruits such as mangoes, bananas, and pomelos. The group continues to find ways to purchase homegrown products that will support more local farmers.
Visit Robinsons Supermarket soon and discover these fresh choices! For more information, please visit www.robinsons-supermarket.com.ph or their facebook page : Robinsons SupermarketOfficial.