Robinsons Supermarket recently launched “Farm to Table” campaign that showcases fruits and vegetables sourced and grown locally by farmers. Held last November 8 at Robinsons Place Magnolia, the campaign aims to raise awareness on sustainability of supporting local farmers.
The main activity during the one-day event is the recognition of five (5) local farmers or businesses that support local farmers. They are: Dizon Farms, Sanctuario Nature Farms, Tublay Organic Farming Practioners Association Inc., Alexis Lily Farm Enterprises and Greenery Salad and Herbs. Each group received a certificate of recognition from Robinsons Supermarket.
Awarding of Certificates of Recognition: Robinsons Supermarket’s Division Merchandising Manager, Ardee Arieta, and Merchandising Director, Lyn De Jesus, award the certificates to Abel Sublino(Shalom Farms), Grace Pinza and Nilda Broncano(Golden Sprouts Marketing), Ms.Ritona(Dizon Farms), Nilda Broncano(Golden Sprouts Marketing) and Jayson Manaligod (Metolius Valley Inc.) for their participation to the Farm-To-Table program
At the one-day event, shoppers were treated to a wide array of fresh produce at bargain prices from Robinsons Supermarket’s fresh suppliers.
Also, present at the activity were DOST-Food Nutrition and Research Institute (FNRI) headed by Dr. Mario Capanzana. FNRI received over PHP100,000 worth of donation for FNRI’s Nutri T.E.K (Teknolohiya, Edukasyon at Kabuhayan) Para Sa Lahat program. The program aims to teach how plant-based delicacies are made like vegetable kutsinta, squash siomai and home-made chocolates. The amount was collected through Robinsons Supermarket’s program titled, “Eat the Rainbow,” that encourages consumers to eat multi-colored fruits and vegetables.
Official Check Turnover: (Left to Right) Robinsons Supermarket’s Ardee Arieta(Division Merchandising Manager) along with Lyn De Jesus(Merchandising Director) hands over the check of donation to FNRI’s Dr.Mario V. Capanzana(Director), Dr.Milflor S. Gonzales(Chief Science Research Specialist and OIC), Idelia Glorioso(Supervising Science Research Specialist), and Dexter de Leon(Science Research Specialist II).
Starting November, customers can now know where fresh products come from. Besides knowing its source, select products are also labeled ORGANIC or Good Agricultural Practice (GAP)-CERTIFIED. All these efforts are part of Robinsons Supermarket’s effort in educating and empowering customers to make healthier and better choices. Over 50 Robinsons Supermarket branches are currently participating in the Farm to table campaign. The group expects to roll-out in all stores soon.